An Opt In page is not a traffic generator. Throwing up a capture website up into cyberspace isn’t going to generate leads. Its somewhere that you send traffic and when they read your Opt In page, they should like what they see and subsequently OPT IN to your mailer. Its not a Sales Page either. You’re not trying to sell anything at this point, you are collecting prospects.
Lets look at it another way. Have you ever been to a Bar or Hotel, where you see a big glass bowl on reception with lots of business cards in it? Usually, there is a sign on the bowl, saying enter free prize draw etc..
Well that’s an OPT IN page but in the none virtual word. Inst an opt in bowl.. People put there business card in the bowl.. for something they see of value. … in this case a gamble.
So how does the bowl or OPT IN help a business?
Well lets take it one step further, imagine a hair and beauty salon is trying to sell more of their products. They set up the free prize draw opt in bowl in a local bar giving away the latest and greatest hair straightener’s . The prize is great for hair and beauty buffs, with this all singing all dancing device that turns your hair from wavy to straight in a matter of minutes.
So you know that anyone putting their business card in the bowl is more than likely to be interested in hair and beauty (or if not their partner is). At the end of the week they have a bowl with 80 or 90 new business cards in.
So now over the course of the following few weeks the hair and beauty salon can carry out mailers, to their new potential contacts. And guess what, for very little cost and effort their product sales increase.
Note that the bowl is the op-tin…. The Bar is providing the traffic.
Now lets look at a similar example, where a local electrical store also wants to increase in electrical sales. They were chatting to their neighbouring hair and beauty salon and found about about the bowl and prize giving. Electrical store owner then thought great, we going to do the same. So Electrical Store owner agreed with the bar owner to put a Big bowl on bar with a the prize of a top of the range microwave oven… this thing was fab, grilled, microwaved, had a conventional oven too. It was expensive to give away, but the electrical store owner wanted this to be big, so no expense spared.
The next week they have a bowl overflowing with business cards… loads of them.. they were knee deep in business cards.
A delighted owner, all smug and cock sure of himself, carts of the cards and starts to prepare his mailers.
However to his disappointment over the following weeks, after lots and lots of mailers and emailers, they see no significant increase in sales. They feel all their hard work was in vain.
Again, the bar provides the traffic and the bowl is the Opt In.
Can you spot the difference? Can you see why one opt in worked and one didn’t?
Ok let me explain the hair and beauty salon prize was very targeted. It was aimed and a small niche market. For people who took time and effort to straighten their hair, so they were more than likely to also buy shampoo, conditioner, hair oil, tskin products etc etc
The electrical store owner on the other had given away a generic prize. You are going to get pretty much everyone throwing their business card in for a microwave, but they may never be interested in cooking or electrical goods for ages.
So its not the prize that’s going to get you results, its how you target the audience and use the opt in page to capture results.
Right, so that’s a bowl in a bar, how do I relate to that to a web site. Well the hairdresser could have done exactly the same on line. Except instead of the prize being local, he could have created an Opt In page on line and sent it to all his facebook friends, everyone on Twitter, he could tell all his clients to log on and enter etc, along with passing on message the traditional way.
So now he would have a much wider audience more opt ins, and more targeted contacts.
Get a free Opt-in page at www.bestbizgroup.co.uk