Luke Adams© 2011 Contact Me

Changing the world, one site at a time…


Choosing a Wide net or a Targeted Net.

There is no right or wrong. Its up to you. But if your having trouble making up your mind, I would judge it by the effort to convert your list into sales. So if for example you have to talk to people to convert the sale, I would want laser precision as I don’t want to call every man and his dog to find out if they are a real prospect. But if it can be done automated online, then why not have a big net catching everyone. but be warned, and open invitation for a wider audience usually puts off the real prospect, who is looking for someone tailored.

A good way to find out your market is to look at google keywords tool. You can still make a lot of money homing in on a small niche.
View Comments

What is an Opt in Page and how to maximise results

An Opt In page is not a traffic generator. Throwing up a capture website up into cyberspace isn’t going to generate leads. Its somewhere that you send traffic and when they read your Opt In page, they should like what they see and subsequently OPT IN to your mailer. Its not a Sales Page either. You’re not trying to sell anything at this point, you are collecting prospects.



Lets look at it another way. Have you ever been to a Bar or Hotel, where you see a big glass bowl on reception with lots of business cards in it? Usually, there is a sign on the bowl, saying enter free prize draw etc..

Well that’s an OPT IN page but in the none virtual word. Inst an opt in bowl.. People put there business card in the bowl.. for something they see of value. … in this case a gamble.

So how does the bowl or OPT IN help a business?

Well lets take it one step further, imagine a hair and beauty salon is trying to sell more of their products. They set up the free prize draw opt in bowl in a local bar giving away the latest and greatest hair straightener’s . The prize is great for hair and beauty buffs, with this all singing all dancing device that turns your hair from wavy to straight in a matter of minutes.


So you know that anyone putting their business card in the bowl is more than likely to be interested in hair and beauty (or if not their partner is). At the end of the week they have a bowl with 80 or 90 new business cards in.

So now over the course of the following few weeks the hair and beauty salon can carry out mailers, to their new potential contacts. And guess what, for very little cost and effort their product sales increase.


Note that the bowl is the op-tin…. The Bar is providing the traffic.


Now lets look at a similar example, where a local electrical store also wants to increase in electrical sales. They were chatting to their neighbouring hair and beauty salon and found about about the bowl and prize giving. Electrical store owner then thought great, we going to do the same. So Electrical Store owner agreed with the bar owner to put a Big bowl on bar with a the prize of a top of the range microwave oven… this thing was fab, grilled, microwaved, had a conventional oven too. It was expensive to give away, but the electrical store owner wanted this to be big, so no expense spared.

The next week they have a bowl overflowing with business cards… loads of them.. they were knee deep in business cards.

A delighted owner, all smug and cock sure of himself, carts of the cards and starts to prepare his mailers.

However to his disappointment over the following weeks, after lots and lots of mailers and emailers, they see no significant increase in sales. They feel all their hard work was in vain.

Again, the bar provides the traffic and the bowl is the Opt In.

Can you spot the difference? Can you see why one opt in worked and one didn’t?

Ok let me explain the hair and beauty salon prize was very targeted. It was aimed and a small niche market. For people who took time and effort to straighten their hair, so they were more than likely to also buy shampoo, conditioner, hair oil, tskin products etc etc

The electrical store owner on the other had given away a generic prize. You are going to get pretty much everyone throwing their business card in for a microwave, but they may never be interested in cooking or electrical goods for ages.


So its not the prize that’s going to get you results, its how you target the audience and use the opt in page to capture results.

Right, so that’s a bowl in a bar, how do I relate to that to a web site. Well the hairdresser could have done exactly the same on line. Except instead of the prize being local, he could have created an Opt In page on line and sent it to all his facebook friends, everyone on Twitter, he could tell all his clients to log on and enter etc, along with passing on message the traditional way.

So now he would have a much wider audience more opt ins, and more targeted contacts.
Get a free Opt-in page at www.bestbizgroup.co.uk
View Comments

Ten Methods For Generating FREE MLM Leads

2. Create a newsletter geared toward your business! It doesn't have to be long. When people sign up for the newsletter, they opt in to being further contacted about your MLM business (make sure this is stated plainly on the newsletter registration page).

3. Cold Calling. Keep in mind that if you are selling personal products and not business products, this process will be more difficult.

4. Treat your e-mail signature as free advertising space and create a signature message that briefly introduces your business and invites people to contact you for more information. Each person who contacts you should be placed on your lead list!

5. Send out a Press Release announcing your company. There are plenty of ways to send out press releases without spending a penny. What's more, each press release will contain your contact information which means that the leads will come to you instead of you tracking them down!

6. Write some articles about your business and submit them to free article directories—the articles can have your website information on them and people who are curious about your business will visit your website and register their information to find out more about your company.

7. Networking. Many people go into MLM thinking that it is a great way to do business without having to do the "traditional" business building methods like marketing, sales and networking. This couldn't be further from the truth! To really succeed and get free leads, you need to get out into your community and meet people. Each person you meet can then be turned into a lead!

8. Business Referrals both online and off can be great places to find free MLM leads. Your business network probably has a lot of potential clients that would be interested in your services. Create a reciprocal relationship where you can share leads!

9. Register your business with the search engines. Google's small business center is free to use and can be a godsend in sending leads your way. When you register with the Google business center, your business will appear at the top of search results for your type of business when people do local searches. If you attach your website's link to your listing, you won't have any trouble generating free MLM leads!

10. Ask your current leads if they know of anyone else who might be interested in your services. The law of averages says that at if you ask every one of your leads who else might be interested in your business; at least a few of them will give you a few names, numbers or email addresses!
View Comments

Why Buying Leads for Your MLM Doesn't Work

1. Often the "guaranteed" lists are full of information that is old and outdated. Most lead generation companies simply buy leads from other companies and then re-sell them to you at a profit without taking the time to verify the information contained within the list.

2. The "guaranteed" lists aren't always gathered in the most ethical of ways. Likening paid lead generation companies to spammers wouldn't be too far off base.

3. The leads you generate yourself are always better than the leads you buy. Always.

If you want your MLM to have long term success you need to generate your own leads and sign ups. Here's why:

1. When you generate your own sign ups, you are putting your own reputation behind the reputation of your business. People are more likely to trust you than the business you are running no matter how reputable the mother company for the MLM may be. There is a reason Avon has lasted as long as it has.

2. You know what you are getting when you do your own sign ups. By dealing with each sign up on a personal level you will be able to gauge whether or not your prospective client/employee is merely curious or is ready to be a profitable member of your team.

3. Doing your own sign ups and lead generation will save you time and money. The relationships you build while gathering your leads are far more important and beneficial than those you buy for this simple reason: even if your original lead decides not to opt in to your business, they might be able to refer you to someone who will!

Don't waste your money to buy sign ups for your MLM, even if they are supposed to be "guaranteed." Remember, just because somebody is "guaranteed" to sign up to be part of your business doesn't mean that they are guaranteed to be an active participant! Generating your own MLM leads and sign ups is the best way to determine who is best suited to be a member of your team.

View Comments

Using Forums to Generate Leads and Traffic

While there are plenty of traffic boosters out there, one of the best ways to send traffic to your MLM site is to participate in forums! Find forums that reflect your target market and start typing!

The best way to generate leads and traffic by using forums is to be a regular participant. While you might be feeling a little desperate for traffic, it isn't a good idea for your first post in a forum to be "Hi! Visit my site and learn how to make $$$!" or "Hi! I have the products you need! Visit my site for more info!" Most forum users have trained themselves to skip over posts that look like blatant sales pitches.

Get involved in the conversations being had on the forums. If other forum users are interested in what you are saying, they will visit your site on their own simply because they are interested in you as a person. If your posts reflect a level of subject expertise not only will they visit your site, but they will probably opt in to learn more about what your MLM has to offer!

Forums are also a great place to meet leads "personally." Most forums have a built in private messaging system allowing you to contact members individually. If you've noticed a fellow forum member's posts, you can contact them and tell them privately how much you have appreciated their input and their comments.

Forums also offer you great free advertising space, also known as your member signature! Use your signature space to link to your MLM site and encourage people to take a look around.

Forums are often overlooked when it comes to MLM lead generation but the truth is that they provide you a great place to promote your business and generate leads!


To Get access to a complete blueprint on MLM Marketing please contact me
View Comments

Choosing a Wide net or a Targeted Net.

There is no right or wrong. Its up to you. But if your having trouble making up your mind, I would judge it by the effort to convert your list into sales. So if for example you have to talk to people to convert the sale, I would want laser precision as I don’t want to call every man and his dog to find out if they are a real prospect. But if it can be done automated online, then why not have a big net catching everyone. but be warned, and open invitation for a wider audience usually puts off the real prospect, who is looking for someone tailored.

A good way to find out your market is to look at google keywords tool. You can still make a lot of money homing in on a small niche.
View Comments

Choosing a Wide net or a Targeted Net.

There is no right or wrong. Its up to you. But if your having trouble making up your mind, I would judge it by the effort to convert your list into sales. So if for example you have to talk to people to convert the sale, I would want laser precision as I don’t want to call every man and his dog to find out if they are a real prospect. But if it can be done automated online, then why not have a big net catching everyone. but be warned, and open invitation for a wider audience usually puts off the real prospect, who is looking for someone tailored.

A good way to find out your market is to look at google keywords tool. You can still make a lot of money homing in on a small niche.
View Comments

What is an Opt in Page and how to maximise results

An Opt In page is not a traffic generator. Throwing up a capture website up into cyberspace isn’t going to generate leads. Its somewhere that you send traffic and when they read your Opt In page, they should like what they see and subsequently OPT IN to your mailer. Its not a Sales Page either. You’re not trying to sell anything at this point, you are collecting prospects.



Lets look at it another way. Have you ever been to a Bar or Hotel, where you see a big glass bowl on reception with lots of business cards in it? Usually, there is a sign on the bowl, saying enter free prize draw etc..

Well that’s an OPT IN page but in the none virtual word. Inst an opt in bowl.. People put there business card in the bowl.. for something they see of value. … in this case a gamble.

So how does the bowl or OPT IN help a business?

Well lets take it one step further, imagine a hair and beauty salon is trying to sell more of their products. They set up the free prize draw opt in bowl in a local bar giving away the latest and greatest hair straightener’s . The prize is great for hair and beauty buffs, with this all singing all dancing device that turns your hair from wavy to straight in a matter of minutes.


So you know that anyone putting their business card in the bowl is more than likely to be interested in hair and beauty (or if not their partner is). At the end of the week they have a bowl with 80 or 90 new business cards in.

So now over the course of the following few weeks the hair and beauty salon can carry out mailers, to their new potential contacts. And guess what, for very little cost and effort their product sales increase.


Note that the bowl is the op-tin…. The Bar is providing the traffic.


Now lets look at a similar example, where a local electrical store also wants to increase in electrical sales. They were chatting to their neighbouring hair and beauty salon and found about about the bowl and prize giving. Electrical store owner then thought great, we going to do the same. So Electrical Store owner agreed with the bar owner to put a Big bowl on bar with a the prize of a top of the range microwave oven… this thing was fab, grilled, microwaved, had a conventional oven too. It was expensive to give away, but the electrical store owner wanted this to be big, so no expense spared.

The next week they have a bowl overflowing with business cards… loads of them.. they were knee deep in business cards.

A delighted owner, all smug and cock sure of himself, carts of the cards and starts to prepare his mailers.

However to his disappointment over the following weeks, after lots and lots of mailers and emailers, they see no significant increase in sales. They feel all their hard work was in vain.

Again, the bar provides the traffic and the bowl is the Opt In.

Can you spot the difference? Can you see why one opt in worked and one didn’t?

Ok let me explain the hair and beauty salon prize was very targeted. It was aimed and a small niche market. For people who took time and effort to straighten their hair, so they were more than likely to also buy shampoo, conditioner, hair oil, tskin products etc etc

The electrical store owner on the other had given away a generic prize. You are going to get pretty much everyone throwing their business card in for a microwave, but they may never be interested in cooking or electrical goods for ages.


So its not the prize that’s going to get you results, its how you target the audience and use the opt in page to capture results.

Right, so that’s a bowl in a bar, how do I relate to that to a web site. Well the hairdresser could have done exactly the same on line. Except instead of the prize being local, he could have created an Opt In page on line and sent it to all his facebook friends, everyone on Twitter, he could tell all his clients to log on and enter etc, along with passing on message the traditional way.

So now he would have a much wider audience more opt ins, and more targeted contacts.
Get a free Opt-in page at www.bestbizgroup.co.uk
View Comments

What is an Opt in Page and how to maximise results

An Opt In page is not a traffic generator. Throwing up a capture website up into cyberspace isn’t going to generate leads. Its somewhere that you send traffic and when they read your Opt In page, they should like what they see and subsequently OPT IN to your mailer. Its not a Sales Page either. You’re not trying to sell anything at this point, you are collecting prospects.



Lets look at it another way. Have you ever been to a Bar or Hotel, where you see a big glass bowl on reception with lots of business cards in it? Usually, there is a sign on the bowl, saying enter free prize draw etc..

Well that’s an OPT IN page but in the none virtual word. Inst an opt in bowl.. People put there business card in the bowl.. for something they see of value. … in this case a gamble.

So how does the bowl or OPT IN help a business?

Well lets take it one step further, imagine a hair and beauty salon is trying to sell more of their products. They set up the free prize draw opt in bowl in a local bar giving away the latest and greatest hair straightener’s . The prize is great for hair and beauty buffs, with this all singing all dancing device that turns your hair from wavy to straight in a matter of minutes.


So you know that anyone putting their business card in the bowl is more than likely to be interested in hair and beauty (or if not their partner is). At the end of the week they have a bowl with 80 or 90 new business cards in.

So now over the course of the following few weeks the hair and beauty salon can carry out mailers, to their new potential contacts. And guess what, for very little cost and effort their product sales increase.


Note that the bowl is the op-tin…. The Bar is providing the traffic.


Now lets look at a similar example, where a local electrical store also wants to increase in electrical sales. They were chatting to their neighbouring hair and beauty salon and found about about the bowl and prize giving. Electrical store owner then thought great, we going to do the same. So Electrical Store owner agreed with the bar owner to put a Big bowl on bar with a the prize of a top of the range microwave oven… this thing was fab, grilled, microwaved, had a conventional oven too. It was expensive to give away, but the electrical store owner wanted this to be big, so no expense spared.

The next week they have a bowl overflowing with business cards… loads of them.. they were knee deep in business cards.

A delighted owner, all smug and cock sure of himself, carts of the cards and starts to prepare his mailers.

However to his disappointment over the following weeks, after lots and lots of mailers and emailers, they see no significant increase in sales. They feel all their hard work was in vain.

Again, the bar provides the traffic and the bowl is the Opt In.

Can you spot the difference? Can you see why one opt in worked and one didn’t?

Ok let me explain the hair and beauty salon prize was very targeted. It was aimed and a small niche market. For people who took time and effort to straighten their hair, so they were more than likely to also buy shampoo, conditioner, hair oil, tskin products etc etc

The electrical store owner on the other had given away a generic prize. You are going to get pretty much everyone throwing their business card in for a microwave, but they may never be interested in cooking or electrical goods for ages.


So its not the prize that’s going to get you results, its how you target the audience and use the opt in page to capture results.

Right, so that’s a bowl in a bar, how do I relate to that to a web site. Well the hairdresser could have done exactly the same on line. Except instead of the prize being local, he could have created an Opt In page on line and sent it to all his facebook friends, everyone on Twitter, he could tell all his clients to log on and enter etc, along with passing on message the traditional way.

So now he would have a much wider audience more opt ins, and more targeted contacts.
Get a free Opt-in page at www.bestbizgroup.co.uk
View Comments

Ten Methods For Generating FREE MLM Leads

2. Create a newsletter geared toward your business! It doesn't have to be long. When people sign up for the newsletter, they opt in to being further contacted about your MLM business (make sure this is stated plainly on the newsletter registration page).

3. Cold Calling. Keep in mind that if you are selling personal products and not business products, this process will be more difficult.

4. Treat your e-mail signature as free advertising space and create a signature message that briefly introduces your business and invites people to contact you for more information. Each person who contacts you should be placed on your lead list!

5. Send out a Press Release announcing your company. There are plenty of ways to send out press releases without spending a penny. What's more, each press release will contain your contact information which means that the leads will come to you instead of you tracking them down!

6. Write some articles about your business and submit them to free article directories—the articles can have your website information on them and people who are curious about your business will visit your website and register their information to find out more about your company.

7. Networking. Many people go into MLM thinking that it is a great way to do business without having to do the "traditional" business building methods like marketing, sales and networking. This couldn't be further from the truth! To really succeed and get free leads, you need to get out into your community and meet people. Each person you meet can then be turned into a lead!

8. Business Referrals both online and off can be great places to find free MLM leads. Your business network probably has a lot of potential clients that would be interested in your services. Create a reciprocal relationship where you can share leads!

9. Register your business with the search engines. Google's small business center is free to use and can be a godsend in sending leads your way. When you register with the Google business center, your business will appear at the top of search results for your type of business when people do local searches. If you attach your website's link to your listing, you won't have any trouble generating free MLM leads!

10. Ask your current leads if they know of anyone else who might be interested in your services. The law of averages says that at if you ask every one of your leads who else might be interested in your business; at least a few of them will give you a few names, numbers or email addresses!
View Comments

Ten Methods For Generating FREE MLM Leads

2. Create a newsletter geared toward your business! It doesn't have to be long. When people sign up for the newsletter, they opt in to being further contacted about your MLM business (make sure this is stated plainly on the newsletter registration page).

3. Cold Calling. Keep in mind that if you are selling personal products and not business products, this process will be more difficult.

4. Treat your e-mail signature as free advertising space and create a signature message that briefly introduces your business and invites people to contact you for more information. Each person who contacts you should be placed on your lead list!

5. Send out a Press Release announcing your company. There are plenty of ways to send out press releases without spending a penny. What's more, each press release will contain your contact information which means that the leads will come to you instead of you tracking them down!

6. Write some articles about your business and submit them to free article directories—the articles can have your website information on them and people who are curious about your business will visit your website and register their information to find out more about your company.

7. Networking. Many people go into MLM thinking that it is a great way to do business without having to do the "traditional" business building methods like marketing, sales and networking. This couldn't be further from the truth! To really succeed and get free leads, you need to get out into your community and meet people. Each person you meet can then be turned into a lead!

8. Business Referrals both online and off can be great places to find free MLM leads. Your business network probably has a lot of potential clients that would be interested in your services. Create a reciprocal relationship where you can share leads!

9. Register your business with the search engines. Google's small business center is free to use and can be a godsend in sending leads your way. When you register with the Google business center, your business will appear at the top of search results for your type of business when people do local searches. If you attach your website's link to your listing, you won't have any trouble generating free MLM leads!

10. Ask your current leads if they know of anyone else who might be interested in your services. The law of averages says that at if you ask every one of your leads who else might be interested in your business; at least a few of them will give you a few names, numbers or email addresses!
View Comments

Why Buying Leads for Your MLM Doesn't Work

1. Often the "guaranteed" lists are full of information that is old and outdated. Most lead generation companies simply buy leads from other companies and then re-sell them to you at a profit without taking the time to verify the information contained within the list.

2. The "guaranteed" lists aren't always gathered in the most ethical of ways. Likening paid lead generation companies to spammers wouldn't be too far off base.

3. The leads you generate yourself are always better than the leads you buy. Always.

If you want your MLM to have long term success you need to generate your own leads and sign ups. Here's why:

1. When you generate your own sign ups, you are putting your own reputation behind the reputation of your business. People are more likely to trust you than the business you are running no matter how reputable the mother company for the MLM may be. There is a reason Avon has lasted as long as it has.

2. You know what you are getting when you do your own sign ups. By dealing with each sign up on a personal level you will be able to gauge whether or not your prospective client/employee is merely curious or is ready to be a profitable member of your team.

3. Doing your own sign ups and lead generation will save you time and money. The relationships you build while gathering your leads are far more important and beneficial than those you buy for this simple reason: even if your original lead decides not to opt in to your business, they might be able to refer you to someone who will!

Don't waste your money to buy sign ups for your MLM, even if they are supposed to be "guaranteed." Remember, just because somebody is "guaranteed" to sign up to be part of your business doesn't mean that they are guaranteed to be an active participant! Generating your own MLM leads and sign ups is the best way to determine who is best suited to be a member of your team.

View Comments

Why Buying Leads for Your MLM Doesn't Work

1. Often the "guaranteed" lists are full of information that is old and outdated. Most lead generation companies simply buy leads from other companies and then re-sell them to you at a profit without taking the time to verify the information contained within the list.

2. The "guaranteed" lists aren't always gathered in the most ethical of ways. Likening paid lead generation companies to spammers wouldn't be too far off base.

3. The leads you generate yourself are always better than the leads you buy. Always.

If you want your MLM to have long term success you need to generate your own leads and sign ups. Here's why:

1. When you generate your own sign ups, you are putting your own reputation behind the reputation of your business. People are more likely to trust you than the business you are running no matter how reputable the mother company for the MLM may be. There is a reason Avon has lasted as long as it has.

2. You know what you are getting when you do your own sign ups. By dealing with each sign up on a personal level you will be able to gauge whether or not your prospective client/employee is merely curious or is ready to be a profitable member of your team.

3. Doing your own sign ups and lead generation will save you time and money. The relationships you build while gathering your leads are far more important and beneficial than those you buy for this simple reason: even if your original lead decides not to opt in to your business, they might be able to refer you to someone who will!

Don't waste your money to buy sign ups for your MLM, even if they are supposed to be "guaranteed." Remember, just because somebody is "guaranteed" to sign up to be part of your business doesn't mean that they are guaranteed to be an active participant! Generating your own MLM leads and sign ups is the best way to determine who is best suited to be a member of your team.

View Comments

Using Forums to Generate Leads and Traffic

While there are plenty of traffic boosters out there, one of the best ways to send traffic to your MLM site is to participate in forums! Find forums that reflect your target market and start typing!

The best way to generate leads and traffic by using forums is to be a regular participant. While you might be feeling a little desperate for traffic, it isn't a good idea for your first post in a forum to be "Hi! Visit my site and learn how to make $$$!" or "Hi! I have the products you need! Visit my site for more info!" Most forum users have trained themselves to skip over posts that look like blatant sales pitches.

Get involved in the conversations being had on the forums. If other forum users are interested in what you are saying, they will visit your site on their own simply because they are interested in you as a person. If your posts reflect a level of subject expertise not only will they visit your site, but they will probably opt in to learn more about what your MLM has to offer!

Forums are also a great place to meet leads "personally." Most forums have a built in private messaging system allowing you to contact members individually. If you've noticed a fellow forum member's posts, you can contact them and tell them privately how much you have appreciated their input and their comments.

Forums also offer you great free advertising space, also known as your member signature! Use your signature space to link to your MLM site and encourage people to take a look around.

Forums are often overlooked when it comes to MLM lead generation but the truth is that they provide you a great place to promote your business and generate leads!


To Get access to a complete blueprint on MLM Marketing please contact me
View Comments

Using Forums to Generate Leads and Traffic

While there are plenty of traffic boosters out there, one of the best ways to send traffic to your MLM site is to participate in forums! Find forums that reflect your target market and start typing!

The best way to generate leads and traffic by using forums is to be a regular participant. While you might be feeling a little desperate for traffic, it isn't a good idea for your first post in a forum to be "Hi! Visit my site and learn how to make $$$!" or "Hi! I have the products you need! Visit my site for more info!" Most forum users have trained themselves to skip over posts that look like blatant sales pitches.

Get involved in the conversations being had on the forums. If other forum users are interested in what you are saying, they will visit your site on their own simply because they are interested in you as a person. If your posts reflect a level of subject expertise not only will they visit your site, but they will probably opt in to learn more about what your MLM has to offer!

Forums are also a great place to meet leads "personally." Most forums have a built in private messaging system allowing you to contact members individually. If you've noticed a fellow forum member's posts, you can contact them and tell them privately how much you have appreciated their input and their comments.

Forums also offer you great free advertising space, also known as your member signature! Use your signature space to link to your MLM site and encourage people to take a look around.

Forums are often overlooked when it comes to MLM lead generation but the truth is that they provide you a great place to promote your business and generate leads!


To Get access to a complete blueprint on MLM Marketing please contact me
View Comments