Luke Adams© 2011 Contact Me

Changing the world, one site at a time…

Just make 3 changes.

If your like most 'experts' in business today, you're finding it harder then ever to get the kinds of results your looking for. It's harder to get new business, it's harder to sell to existing clients and the pain could be around for a long time to come.

At least if your going to continue to do the same things everyone else is doing and maybe the same things you have been doing yourself for the last few years.

Its strange isn't it, that after reviewing over 1000 businesses in the 'experts' industry, over 800 are doing sort, just over 100 were in trouble, 70 were optimistic and a tiny handful were thriving compared to everyone else.

Why is this? What makes the difference? Is it Magic? Is it intelligence? Maybe qualifications? Age of company?

Actually no, it was none of these. It's actually their use of the internet. Working with small businesses, including coaches, consultants, speakers, trainers, therapists and practitioners, I've seen time and time again by applying a few tactical changes to your web marketing you can make a big difference.

You can increase your online sales (or enquiries if you don't sell anything on your site) by 100% to 300% just by making the switch.

There are 3 steps web marketing.

Firstly, please, please, please, have a half decent web site. It doesn't need to be expensive. Just needs to be fresh, up to date and enticing. Look, if your really struggling to do a nice site my business will do you a free beautiful web site, so no excuse. Email me and I'll share how you can get access. But you really can do it yourself if you spend a little time. This is your shop window to 2 billion internet users and 5.9 billion mobile users. Therefore make the window nice.

Secondly, you need visitorss. You have to attract people to your site. A bit obvious, but it's surprising to see how few small businesses are getting traffic. Did you know that traffic you receive from the web is because someone is looking to find you? Because they search for you. Once you get your head round this, you success will change. Think about it, You're not pushing your message, they are pulling your message from the internet. They are looking for you. Now maybe you can see a little more effort should be spent on this.

Thirdly and the most important of all three elements is conversion. You need a good percentage of these visitors to take action. I don't necessarily mean they have to buy something, but the visitor must act. Do something that takes the visit forward and closer to you. A website is pretty useless without traffic, but at the same time traffic is pointless if the visitors are not taking action.

Stats show fewer than 1% of site visits to a typical web site take any action at all. Whether that's to make a call or fill out a form, never mind buying something That means 99 out of 100 visitors leave your site without doing anything and even less a percentage ever return.

Having a simple capture system in place with a free gift (a good information product) will entice the visitor to leave their details in exchange of the free gift - usually a quality guide in relation to what the visitor is looking for.

Get those three improvements in place and you will see your sales increment dramatically throughout the year.

For info on implementing any of the above, please connect, or join me on the workshop.